Our Mistake Story

Our Story: Mistakes, Weirdness, and One-of-a-Kind Style

Welcome to Mistake Number Thirteen, where we embrace the Mistakes, the imperfect, the downright quirky and we celebrate being delightfully different! Here’s the lowdown on what makes us, well...us and why we think you’ll soon be embracing the Mistakes with us:

  

Limited Edition Drops

Our designs are as fleeting as your ex’s good decisions. On the 13th of each month at 13:13 PM, we drop 5 exclusive designs that are available for just 13 days. (13 designs is just a squeeze too many when we are just starting out - tryin' to be realistic and all that!) Once they’re gone, they’re gone… unless someone decides their purchase was a mistake. Those returned treasures? You’ll find them at on our Returned Mistakes tab with a little discount, complete with the full story of why they made their way back to us.

 

Why We’re Different

Fast fashion? Hard pass. We print every item on demand. This is to try and keep waste at an absolute minimum and our eco-conscious hearts happy. We’re all about trying to do our bit for the planet. Our packaging is eco-friendly and as plastic-free as possible—framed prints are the only exception  which we lovingly protect in biodegradable bubble wrap because broken glass is a mistake no one wants to make - not even us!

 

Community & Connection

Mistakes aren’t just what we sell—they’re what bring us together. We’re building a community of Mistakers who are proud to be a little weird. Whether you’re wearing one of our designs, hanging it on your wall, or just vibing with our vibe, we’re glad to have you in the fold. Oh, and if you see someone else with a hand-drawn cow on their back, give them a nod. You've both made great choices, even if others don't think so!

 

Strange Concepts, Big Themes. Collect Them All—or Not. You Do You, Boo.

Let’s be real: our concepts are kinda out there, and that’s exactly the point. Each month, we create 5 designs inspired by quirky themes. For the whole of 2025, tarot cards, disco, ghouls, cows, and a written concept will be the recurring themes. These all tie back to the month’s overarching theme—for example, January’s theme is New Beginnings. Collect them all like the stylish overachiever you are or mix it up and grab something completely different each time. There’s no wrong way to Mistake.

Want the inside scoop on what’s coming up? Check out our monthly blog and sign up for updates—because who doesn’t love a sneak peek?

 

Thirteen? Lucky for Us.

Thirteen might be unlucky for some, but not for us Mistakers. We’ve made 13 mistakes already—and here’s to many more! Join us for this wonderfully imperfect journey, so embrace the weirdness, and wear your mistakes proudly and here's to making more Mistakes together.